Understanding How to Get A Website to be Listed In Search Engine Results.

by Craig Anderson · 0 comments

The Importance of Search

Engines

It is the search engines that ultimately bring your website to the attention of the potential customers. After a subject (keywords) is entered for search, almost instantly, the search engine will sort through the millions of websites it has indexed and show you the ones that match your subject matter. The searched matches are also ranked, so that the most relevant websites will be displayed first.  Keep in mind that a potential customer will generally only explore the leading 2-3 listings in the search results. So it is vital where your website shows up in the search engine ranking.

Further, they all make use of one of the top 6-7 search engines and these search engines launch more traffic to websites than everything else. So it all depends on which search engines the prospect uses and how they rank your site. Keywords play a crucial role further than any expensive online or offline advertising of your website.  It has been documented by surveys, that when a customer wants to find a website for information or to buy a product or service, they find their site in one of the following ways:

The leading option is they locate their site through a search engine.

Next they locate their site by clicking on a link from a different website or page that is relevant to the issue in which they are interested.

Occasionally, they get to a website by hearing about it from a friend or reading an article and then type in the link of the website.

So the the most prevalent way to discover a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people searching for a website utilize methods other than search engines.

All search engines use a ranking algorithm and one of the most eminent rules in a ranking algorithm is to examine the position and frequency of keywords on a web page.  Remember that algorithms also give importance to link population amount of other web pages linking to your site. With better knowledge of search engines and how they work, you can optimize your site to rank in the search results.

How Do Search Engines Work – Web Crawlers

Since it is the search engines that will ultimately allow your website to be diplayed in the search that a person is looking for, you should to learn how these search engines in effect work and how they show information to the customer initiating a search. There are basically two types of search engines.

The primary is by robots called crawlers or spiders.  Search Engines make use of spiders to index websites. Once you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your whole site. A spider is an automated program that is run by the search engine system. A spider visits a web site, looks at the content on the actual site, the site’s Meta tags, and also tracks the links that the site connects to. The spider after that returns all that information back to a central data base, where the data is indexed. It will also visit every link it finds on your website and index those sites as well. A few spiders will only index a selected number of pages on your site, so don’t create a site with 500 pages!  The spider will periodically return to the sites to check for any new or changed information. The frequency with which this happens is determined by the moderators of the search engine.

A spider is a lot like a book where it contains the table of contents, the actual content and the links and references for all the websites it locates during its search, and it possibly will index up to a million pages a day.

Example:  Excite, Lycos, AltaVista, Yahoo, Bing, and Google.

When you prompt a search engine to look at information, it is in fact searching through the index which it has produced and not really searching the Web. Various search engines deliver different rankings since not every search engine uses the same algorithm to search through the in dices. One of the things that a search engine algorithm scans for is the amount and position of keywords on a web page, but it can also detect unnatural keyword stuffing or spamdexing. Then the algorithms examine the way that pages link to other pages in the Web. By inspecting how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are related to the keywords on the primary page.

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