Internet Network Marketing for Beginners

by Craig Anderson · 0 comments

Internet Network Marketing for Beginners

The concept of internet network marketing for beginners is some what misleading.

 

 

In theory the concepts behind internet marketing might be very simple, but to effectively execute the strategies required can be very difficult. In fact, it can be quite challenging for even the most experienced internet network marketer to master. I will cover some basic strategies and concepts that will help those who are just getting started in the world of internet marketing in this article. Some of the things we will cover will be creating and optimizing a website, sending e-newsletters, orchestrating an effective email marketing campaign, and placing banner ads.

Creating A Website

Internet Network Marketing for Beginners

 

Creating a website is one of the most basic steps for starting an internet network marketing campaign. You are going to need a well designed attractive website or blog to promote your business or products on the internet. If you don’t have experience in website design this can seem like an extremely difficult task. However, today there are many options for people with little or no experience in website design can use to create a website. There are many online blogging platform systems and software packages that make it very easy for those that have little or no experience in website design to create a website. One that I personally have used and would recommend is the Empower Network viral blogging platform. They offer a push button blogging system for $25. However, If you have the budget, it is also beneficial to hire an experienced web designer who can create a site that is more functional, attractive, includes some more advanced features, and is also suited to your business and products.

Optimizing A Website

Internet Network Marketing for Beginners

 

Optimizing your website for the “search engines” such as Google, Yahoo, and Bing is a vital and often confusing issue for any effective internet network marketing campaign. Search Engines will rank your website by means of the relevance and quality of your content for particular “keywords” or search terms that people use to find what they are looking for on the internet. Most internet users trust these search engines to find sites that rank well and are relevant to what they a searching for. Therefore your site must have relevant content to rank well in the search engines. Your website wont appear in the search query of the search engine if it isn’t optimized for the “keywords” the user is using to find information on a particular product or subject matter. If you site doesn’t rank well you wont get many visitors or “traffic” to your website from internet users. However if your site is optimized and ranking well you are likely to get allot of traffic from the search engines. If you can maintain a spot on the first page of a search engine results for search terms people are using you will most likely experience some degree of success in continuing to receive a substantial amount traffic to your website. There are many courses on website optimization available on the internet. One that I recommend is Traffic Formula 2. This has step by step videos and instructions on how to set a website and optimize it for traffic.

Sending E-Newsleters

Internet Network Marketing for Beginners

 

E-Newsletter are basically an email that you send to people who have visited your site and filled out a form on your site and provided their email address requesting information or to be included in future mailings from your site. This can be a very effective strategy in your internet network marketing campaign. E-Newsletters can contain a verity of information that is deemed worthwhile for the recipients. This could be a questionnaire or a survey of your recipients, informative articles, relevant advertising, and or training and tips related to your particular niche or industry. This can be an excellent marketing resource by incorporating links and soft sale approaches into the copy of the e-newsletter which is not viewed as an advertisement to the reader. But you must keep these references to a minimum as to not be viewed as a spammer.

E-Mail Marketing Campaigns

Internet Network Marketing for Beginners

 

This essentially consists of sending out emails to a group of individuals that may have an interest in your business opportunity, product, or service. Care must be observed while sending these emails to avoid sending unsolicited email that will be viewed as spam. A way to do this is by only sending out emails to those who have requested to be included in your mailing list. It is also good to provide some value in your emails as opposed to just an advertisement or pitch to join your business. Do this by offering relevant advice and other useful information in your emails which may be of interest to the reader. This part of your internet network marketing campaign can also be automated with use of an email auto responder. With an auto responder you can have pre-written emails that are sent out automatically to people who request to be included in your mailing list. You set a schedule for the auto responder to send out multiple emails in intervals that you pre set in the auto responder schedule. This tool is very affordable and a must for marketing on the internet. I personally use Aweber and have had great success with it.

Banner Ads

Internet Network Marketing for Beginners

 

Placing banner ads is another very effective form of advertising for your business on the internet. These are advertisements that appear on websites, usually on the top but also include smaller ads in other locations within a website as well. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.

Previous post:

Next post: