Frugal Email Marketing for Entrepreneurs

by Craig Anderson · 0 comments

email marketingHow many e-mail messages do you send everyday?


You’re probable missing out on a easy, inexpensive marketing tool. Seize the opportunity to promote your business to a highly targeted market without spending a dime by utilizing your e-mail signature line.

If your e-mail signature line only contains your name and contact information, you are missing out on advertising to e-mail recipients which have opted for communications by you.

These individuals are essential members of your unofficial advertising network. They are your prospects, clients, press contacts and colleagues and your signature line will be the perfect, unobtrusive space for a distinctive promotional pitch.

email signature

Try these tactics to turn your “sign-offs” into sales:

  • Highlight what you or your company provides.
    Offer an incentive for recipients to take a particular action.
    Utilize your associated web address for your incentive, if it is also on your site.
    Give better visual positioning towards your promotion instead of contact info.
    Play with eye-catching fonts and colors.
    Try to use less than 64 characters/line so that words do not wrap to a brand new line.
    Write a “signature” for various categories of recipients.
    Change your signature copy frequently.
    By no means miss a opportunity to get your product, service or company noticed.

An additional factor that many entrepreneurs do not consider is the letters they send out. They’re merely accepted as solving a problem or answering a need, whenever you can carry that concept over into every piece of mail you generate.

On your company letterhead simply add a line at the bottom of page 1. It might be a “tag line” of sorts made up of a slogan that “brands” your services or company. Attempt to come up with some thing unique so that every time it’s heard the prospect thinks of you.

Examples of this would be, “Good to the last drop,” which obviously is Maxwell House Coffee. “Finger-lickin’ good,” which is KFC chicken, and so on. You get the message of what I’m saying. Play around with this until you come up with a pearl that is uniquely you.

If your business or service does not lend itself to this concept, then focus on increasing your credibility by using a “membership” tag line. For instance a funeral home would be less than tasteful using the line, “Our customers are dying to go to us;” but they COULD use the line “Members of Undertakers Assoc. of America” at the foot of their letterhead. This establishes immediate credibility in the mind of the recipient, even if the letter they received was a direct mail advertising letter.

PS. Subscribe to my newsletter in the upper right corner of this page for more great information on email marketing and other tips for marketing your business or service online.

Leave a Comment

Previous post:

Next post: