Facebook Marketing Strategies

by Craig Anderson · 8 comments

Facebook is one of those phenomenon online that the smart marketers can’t ignore. It’s now the #3 rated website online according to Alexa.Com, and in the last month it has been ranked #2 (as of September 2009, when this post was written), right behind Google. The reality is, that the there is not a hotter social trend on the entire internet, and you ought to be taking advantage of it as much as possible.  What I wanted to do is give you several tips and insights into how I personally use Facebook, as well as give you access to an exclusive training Webinar that was done by my friend, Jim Chao.  (You can’t get this anywhere else unless you pay for it).

So what’s the guiding principle behind marketing successfully on Facebook?  It’s simple, you just have to realize that social networks are there to do just that, socialize.  People don’t want to be badgered by business offers on their Facebook accounts again and again.  I’m constantly annoyed on Facebook by people who send me ‘opportunity of a lifetime’ messages, and you probably are, too.  (If you’re doing that, stop it.)

So what you want to do is just be on Facebook to really connect with people, and to benefit them in some way if you can.  So it’s fine to send out marketing messages, just make sure they’re beneficial to your friends, and not just trying to sell something.  ADD VALUE before you do anything, and people will automatically be attracted to looking at your business offers on their own.

Really, it’s a similar concept to networking at a Chamber of Commerce meeting or a Church of some kind.  Have you ever been attacked by a business opportunity at Church?  I have.  It’s aggravating, much in the same way as it is to be spammed on Facebook by offer after repetitive offer.

Before I get too far into this, I want to be clear.  Facebook is not my main marketing strategy.  However, I do use it in conjunction with my blogging and content marketing in a very particular way that I learned from Jim Chao. Essentially, when I get new subscribers to my traffic newsletter  what I do is I find that person on Facebook (If I have time, sometimes I just have way too many leads to bother with all of it.)

So what I do is I add them as a friend, and send them a personal hello message.  What I’ve found is this simple act of connecting increases the amount that my subscribers purchase from me by 200%.  You see, everything I do is updated on Facebook, and so what happens is every time I release a training, do a blog entry, make a video, or have a prosperity message, they hear about it in their email first, and also on their Facebook account.  Simple, isn’t it?  Then I simply connect with the people who ask me questions.  I don’t really go out of my way, I just respond to personal emails a few times per week.

Quite frankly, I don’t know why more people aren’t doing this.  I’ve made a lot of great friends this way, and A TON of money, without annoying a single person.  Try it, and let me know how it works!

Look, I scored one for you here, because my friend Jim Chao is a MASTER at making money on Facebook while being socially groovy at the same time.  (He get’s like 20-30 leads per day with barely ANY effort, and he is NEVER annoying).  All you’ve got to do to watch the training is is Click Here. You’ll be blown away with what you will learn!



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{ 8 comments… read them below or add one }

Emilio November 8, 2010 at 1:16 AM

Craig,
I completed this webinar !!! Whoa lots of content for free.. Keep it up !!!

Herbert November 3, 2010 at 2:44 AM

Great post about this. I’m surprised to see someone so educated in the matter.

Jason Badame October 27, 2010 at 8:45 PM

Thanks I got your url. Does somebody out there by chance have a backup mirror internet site or weblink to another source? The url definitely doesn’t seem to work for me.

Patricia Offill October 17, 2010 at 5:15 AM

Great tips to follow. Being professional and showing them there’s more to come I think are the most important. You need to give them a great article, that makes them want to come back. And then make sure you don’t disappoint.

Carlyn Dayan October 16, 2010 at 8:59 PM

Freakin nice blog.

you love kesha October 13, 2010 at 10:04 AM

Are you thinking about content exchange? I had created few similar blogs but I closed them. Income was low.

Jeannette Turtura October 11, 2010 at 7:23 PM

It’s an interesting view for sure and I appreciate it so this is a little something for all…
Don’t take life too seriously, you won’t get out alive. 🙂

Neil October 9, 2010 at 8:34 PM

The success of your online marketing efforts also lies on how you service your customers.

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