Blogging- Why It Has Become A Great Internet Marketing Tool.

by Craig Anderson · 2 comments

The blogging conception began in the late 90s. At that time it was a way for individuals to comment and voice their view on issues or other websites. What started out as brief one or two sentence commentary has evolved into pages of an individuals personal take on just about everything and anything under the sun. As blogging continues to become more popular it has become an advertising channel that is sure to continue and grow.

Here are 5 reasons why you

should consider the

practice of blogging as an

Internet marketing tool.

1. Blogging builds credibility.

As you progress more and more into writing your experiences on a specific product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it, as a result, additional readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

2. Blogging is authentic.

In this day and age where advertisers inundate our lives, we question the credibility of a promoters claims. However, in blogs, real folks share their real-life experiences, untouched by paid advertising. Browsing blogs regarding first-hand product use is like talking to people about their first-hand experience. You undeniably want to obtain a tried and tested product.

3. Blogging is simple.

The simplest way to get your piece on the net is through blogging. No skills are necessary an average adult can read and type, or at least click a mouse.  Its like having a virtual piece of paper and you simply write your ideas, experiences, latest products, and trust that the truth behind your articles comes out and persuade your reader to also try your product. If you possess a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

4. Blogging is free.

Blogging has developed into a proven mainstream in favor of free online advertising since a well-liked blog can receive a high volume of visitors on a ongoing basis. Any opportunity for free webspace is undeniably a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate additional profits for your seriously growing business.

5. Blogging

builds your market.

What can start as few visits from a small number of people can become viral with many people referring others to your blog. This assuming that the content that you publish adds value and is appealing to people who visit your blog. There are many ways to receive traffic to your blog, the following are several ways to promote your blog.

By joining a blog network.

A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.  Consumers realize credibility and convenience in clicking one link to several real bloggers regarding a single subject. Clearly, more bloggers are better than one.

By understanding your readers.

Conduct a simple survey for your readers to understand their needs and preferences. Ask consumers to furnish you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

By using your e-mail.

Email is a quick and efficient way to reach you contacts.
Expose people to your blog site by using a brief e-mail message as teaser to your blog. If your e-mail is on an entirely separate subject, use your e-mail signature to present a link to the site.

By using a RSS feed.

RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely an added channel of generating awareness in support of your readership base.  Having a variety of feeds can add appeal to your blog site.

By using subscription.

An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite.  Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

By effectively using blogging as internet marketing tool you can boost profits for your business.

{ 1 comment… read it below or add one }

Ann Marie Hoff November 9, 2010 at 6:25 AM

I have found the joy of blogging this year and have to say I am a better writer than I ever realized. It has given me a connection with my website visitors. I was interested in this article because I would love to find a wider audience for my blog & learn how to pump up the subscirbers

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